What Americans Really Want... Really
My wife has a thing for non-fiction. She barely reads anything that isn't loaded with facts and data these days. On the other hand, if you look back at what I've read in the past couple of years, most of what I read is anything but. I'm all about dystopian futures, space thrillers, cyberpunk, etc. Once in a while, though, she'll find a gem that hooks me as well, as was the case with Dr. Luntz' What Americans Really Want... Really.
Dr. Luntz' survey data is compounded by his years of polling experience and time spent observing and recording human preference. Some of his data points are startling while others are really not that shocking. Short of posting entire excerpts here (which I can't... I've since returned the book to the library), I will note that my greatest takeaway from the book was that really, deep down, most of us are all about ourselves. We want what we want because it benefits us personally.
Not really a positive, but at least it felt honest.